Tally – ICF Olson's Loyalty & CRM Platform
Tally is the loyalty
platform that starts
by understanding you.
Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is seamless systems and intuitive incentives plus experts behind the scenes, tailoring programs to match the way your customers think. Forget “one size fits all”. This is smart, proven software configured precisely for you. Tally was designed to be exactly the loyalty and campaign engine you need.


Manage Customer
Interactions

Create and Target
Promotions

Uncover Actionable
Insights

Drive Omnichannel
Experiences

The Tally difference.
Strikes the perfect balance of out-of-the-box simplicity and customizable features.
An open-API allows seamless integration with Point of Sale, Reporting tools, 3rd-party technologies, ESPs, Mobile OS, Social networks, and more.
We continuously invest in Tally with a dedicated team to stay ahead of today’s rapid pace of change.
All of the features you need to drive a successful program are available through one user-friendly tool.
SOC1- and SOC2-compliant and hosted in Tier 1 data facilities, Tally offers uptime guarantees, disaster recovery and redundancy.
Capable of supporting multiple brands and programs on a single instance, Tally is well-suited to support large, global organizations.
How Tally
works for you.
360° View of Your Customer
Get a single snapshot of all engagements, purchases, product preferences and more.
More Operational Efficiencies
Automated features and real-time APIs streamline processes making everything less manual.
Cross-Platform Synergies
Tally connects to multiple data systems talking to POS, ESPs and ERPs with ease—it doesn’t need to replace anything.
Enterprise-Wide Value
A powerful loyalty and campaign platform that works across teams—marketing, customer care, analytics, and operations.

15 brands, 7,500+ hotels across 88 countries, 6 continents, in 9 different
languages with one intelligent platform to power them all.
Tally and the Wyndham Rewards program.
Partners





