Direct control over content.
Many of the 40 million Americans who move each year turn to MyMove.com for information, support, and special offers to help reduce the stress and cost of moving. My Move is an advertiser-funded website that draws almost 600,000 unique visitors each month by offering a wealth of content about every stage of a move, from selecting a new neighborhood to learning how to properly pack fragile items to landscaping a new yard. With easy-to-use Adobe Experience Manager, editorial and marketing teams now have direct control over content, enabling them to publish and update material without relying on IT resources and development costs.
A better technology foundation.
My Move asked ICF Olson to migrate their digital property to a more scalable and manageable technology foundation. The solution would need to integrate easily with a number of platforms and digital back-end systems, and development efforts needed to be reduced in order to deliver content to any device cohesively and consistently.
A new digital ecosystem.
ICF Olson rearchitected My Move's digital ecosystem, leveraging the Adobe Marketing Cloud for robust content management, streamlined publishing, and integration with key business systems.
Customer Satisfaction increased by 25%
Easier content updates.
Now the marketing and editorial team at My Move is empowered to control and update content on their own. With easy-to-use updates that don’t require IT involvement, the newly designed sites increased customer satisfaction by 25% and slashed time to market for new content and offers.