Olson 1to1 Named Leader in “The Forrester Wave™: Customer Loyalty Solutions, Q3 2017”

Can’t stop. Won’t stop.

As we celebrate Olson 1to1’s 10th birthday, it is easy to look back and celebrate so much of what we have accomplished. Born out of our founders’ ambitions to reimagine loyalty and strengthened through two acquisitions, it has been our honor to partner with a growing roster of ambitious and forward-thinking brands from across the spectrum of industries. And along the way, we have carved out a unique position in the loyalty industry with our deep focus on building for an ever-evolving marketing landscape.


While today’s publication of “The Forrester Wave™: Customer Loyalty Solutions, Q3 2017” is an opportunity for us to gaze inward at where we’ve come from, the report offers us an even greater opportunity to look ahead to the path we’re forging. Since the publication of the last Wave (our second appearance and first as a Leader), we’ve brought in new talent and sharpened our focus on product vision and roadmap development. We’ve repositioned our strategy team and offering with a renewed emphasis on anthropological and empathy-centric research practices, thought leadership, and vertical expertise, and we’ve continued to enhance our core offerings to, as Forrester notes, “deliver full-service marketing agency capabilities.”

So much of our work has been centered around fine-tuning our technology and capabilities for the future of our clients’ businesses, but our focus has always been helping our clients transform their data into insights and those insights into meaningful relationships. Part of that is working closely with our clients to help them “see ahead of the curve” without losing what we have always believed is one of our greatest company attributes: our status as a “valued and trusted partner and extension of [clients’] internal teams,” as Forrester put it.

The report also validates the strategic directions in which we continue to evolve our Tally® loyalty platform. Between continued feature enhancement, refinement, architecture updates and detailed roadmap planning, we are hard at work to make sure that Tally is the platform best-suited for today’s—and for tomorrow’s—loyalty marketer.

It is once again a tremendous honor to be included in this elite group, and our inclusion for a second time only serves to continue to inspire and propel us forward to an exciting future—for our clients and our industry.