Olson 1to1 Adds Nine New Team Members

Loyalty and CRM agency expands to support growth

Olson 1to1, the loyalty and CRM division of ICF Olson, today announced the addition of nine new staff members to support its growing business. With a variety of qualifications and experiences, the new team members jumped right in to provide expertise to both existing and new clients at Olson 1to1. The agency welcomes Scott Loftus, Kristie O’Shea, Melissa Struck, Shaun Zimmerman, Sam Landman, Jason Schilli, Tom Johnson, Alexis Rykal, and TJ Patrias.

As associate creative director, Scott Loftus leads Olson 1to1’s Amtrak client. Previously, Loftus drove B2B initiatives for several branches of the 3M business, and worked for several companies in New York including Partners + Napier and Aeropostalé. The AdFed of Minn. board member received his bachelor’s degree from the University of Nebraska, and design degrees from the School of Visual Arts in New York City and Seattle, Wash. 

As director, product and process management, Kristie O’Shea’s responsibilities include core product management for Tally®, Olson 1to1’s proprietary loyalty and CRM technology solution, as well as process standardization and improvement across the Tally product lifecycle. Prior to joining Olson, O’Shea spent 13 years in the IT consulting and custom software development industry in the Washington, D.C. area. O’Shea is a graduate of Florida International University and has earned her master’s certificates from Villanova University and the University of Florida. 

Melissa Struck brings extensive experience in email, digital, and print communications to her role as a senior project manager. Most recently, she worked at Target Corporation, where she managed a variety of marketing campaigns.  Struck received her bachelor’s degree from North Dakota State University. 

Shaun Zimmerman joins Olson 1to1 as a senior quality assurance (QA) analyst for the Hyatt and Advance Auto Parts brands. He has previous QA experience with Thomson Reuters, the National Marrow Donor Program/Be the Match, and the Cartwheel mobile app for Target. Zimmerman is a Metropolitan State University graduate.  

Sam Landman brings 20 years of experience as a copywriter to Olson 1to1’s Wyndham Hotels client. Landman has written for numerous companies and organizations including Life Time Fitness, the Minnesota Fringe, the University of Minnesota, and BI Worldwide. He is a graduate of the University of Alabama at Birmingham.

As a software engineer, Jason Schilli engineers data solutions for clients and ensures their personalized content is delivered at the right time and place. Prior to Olson, Schilli worked as an analyst in several capacities at Wells Fargo, Illinois State University, and Pavlov Media. Schilli earned an MBA from Webster University and his undergraduate degree from the University of Illinois Urbana-Champaign.

Tom Johnson puts his passion for understanding how things work and how to fix them to practice in his role as an associate solutions architect for clients such as Wyndham Hotels. Previously, he spent his career architecting and implementing CRM solutions for Hitachi, Daimler, and MSC Software. Johnson graduated with a degree in information systems from Minnesota State University. 

Alexis Rykal brings tremendous organizational skills to her account manager role on the Amtrak and Wyndham accounts. For the past two years, the Bethel University graduate worked on the Best Buy account at Wunderman. 

TJ Patrias brings his marketing passion and entrepreneurial spirit to the Olson 1to1 New Business Group as an assistant account executive. In addition, he supports Wyndham Hotels. Prior to joining Olson 1to1, the University of Saint Thomas graduate worked as a market development intern for Thomson Reuters. 

“We are excited to welcome these new team members as we continue our progressive, forward leaning approach into the loyalty and CRM industry,” said Margaret Murphy, president of Olson. “They will help us continue our commitment to bringing innovative and creative solutions to our clients.”